Ellerdale Turns Twitter Stream Into Trends and Hot Topics
March 01 2010 - 5:47PM
Marketwired
Today, Ellerdale, a Web Intelligence company that makes data more
relevant and valuable, announced that it has licensed the Twitter
firehose of real-time data for its first public project called
Trends. Ellerdale's Trends gives users a live overview of topics
that are trending on the Web and their relationships to other
topics along with what people are saying about them. The Trends
site is currently processing 600 tweets per second.
On http://trends.ellerdale.com, visitors see the world's
conversations as they happen, organized visually by categories and
topics. The site currently supports over five million individual
topics. It displays trending topics in 12 categories such as
politics, music, film and sports. For instance, Ellerdale's Trends
shows whether President Obama is talked about more than Tiger
Woods, or if Haiti is higher on everyone's radar than Hawaii.
Visitors can look up any additional topics or categories by using
the search box on the site.
Ellerdale is among the first group of small companies and
start-ups to receive access to Twitter's full feed of all public
tweets. Ellerdale turns the feed into a visual snapshot of what the
world is talking about by using its Web Intelligence platform to
index, analyze and categorize the data in real time.
Last week, Twitter revealed there are over 50 million tweets
sent per day, which translates to around 600 tweets per second.
Reports show that Twitter and other social networks are an
increasingly important news source for a rapidly growing number of
people. Ellerdale has developed an intelligent way to make sense of
the stream so that visitors can easily see what matters at any
given moment.
"People can't keep up with the amount of data that is shared on
the Web today," said Jens Christensen, founder and CEO of
Ellerdale. "Our Web Intelligence platform offers a solution by
extracting meaning from the data in real time. Twitter is one of
the most important services on the Internet that allows people to
share stories and topics that matter to them. Access to the Twitter
firehose makes our Trends project even more accurate and
relevant."
Technology Ellerdale reveals relationships
between stories, topics and trends, even if different words are
used to describe the same concept. The company's Web Intelligence
platform uses semantic technology to understand the content of
Tweets. For example, the platform knows that "The Governator"
refers to Arnold Schwarzenegger.
Additionally, Ellerdale is able to rapidly index high-volume
data feeds. The Ellerdale Web Intelligence platform processes many
millions of rows of data in real-time every day. Ellerdale's
technology identifies topics in tweets and rss feeds and then
computes trends, analyzes discussions, and makes sense of the
stream in real-time. Real-time data is especially difficult to
analyze. To keep pace with large, real-time streams, Ellerdale has
developed a fault-tolerant, distributed database that
simultaneously indexes and serves search requests.
About Ellerdale Ellerdale applies Web
Intelligence technology to make data more relevant and valuable.
Ellerdale has developed and licenses a Web Intelligence platform
optimized for large, real-time data feeds. Trends is the first
application of the company's Web Intelligence platform. The company
was founded in 2008 by Jens Christensen and Arthur van Hoff.
Ellerdale is angel funded and headquartered in Menlo Park,
Calif.
Ellerdale contact: Neguine Navab 650-714-1927 Email Contact